BMKT 325 - Principles of Marketing

4 Credit(s)

This course provides an introduction to marketing concepts and tools. Topics include strategic marketing planning, product and pricing policies, distribution channels, promotion, marketing research, segmentation and targeting, services marketing, international marketing, and other relevant topics. Theories will be applied through experiential learning activities. $10 Course Fee.

Prerequisite(s): BGEN 217
(fall/spring)