BMKT 325 - Principles of Marketing

4 Credit(s)

This course covers an in-depth understanding of marketing concepts and tools. Topics include strategic marketing planning, product and pricing policies, distribution channels, promotion, customization, marketing research, segmenting and targeting markets, services marketing, and international marketing. Using experiential learning techniques, the student will gain hands-on marketing experience through case studies, presentations, and field-based audits of marketing effectiveness of selected companies. $20 Course Fee.

Prerequisite(s): CAPP 131; BUS 217 and ECNS 201 or ECNS 203.
(fall/spring)