Apr 15, 2024  
2021-2022 Catalog 
    
2021-2022 Catalog [ARCHIVED CATALOG]

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BMKT 325 - Principles of Marketing

4 Credit(s)
This course covers an in depth understanding of marketing concepts and tools. Topics include strategic marketing planning, product and pricing policies, distribution channels, promotion, customization, marketing research, segmenting and targeting markets, services marketing, and international marketing. Using experiential learning techniques, the student will gain hands on marketing experience through case studies, presentations, and field based audits of marketing effectiveness of selected companies. $20 Course Fee.

Prerequisite(s): CAPP 131 ; BGEN 217  and ECNS 201  or ECNS 203 .
(fall/spring)



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