BMKT 222 - Customer Service and Digital Marketing

4 Credit(s)

Emphasizes the development of good customer service policies and strategies, training personnel for customer service program implementation, evaluation of service procedures, and resolving customer problems and complaints. The course will also cover digital marketing foundations including: web design, marketing analytics, search engine optimization, digital advertising, social media, online reputation management. Students will learn how to complete a digital marketing campaign

(On Demand)