Digital Marketing Certificate

The purpose of this program of study is to provide theoretical and technical training for persons seeking to work in digital marketing. Digital marketing is the application of knowledge, purpose, and practice to communicate the brand position or value proposition of a business to potential customers via digital means. In this program of study, students will learn about the theory of marketing, learn the technical and design fundamentals of creating websites, and learn/practice how to reach customers via digital communication channels.The student will understand SEO, how search rankings are determined, how paid search works, and how to target specific segments with a particular brand positioning message.This prepares the student for employment with a small business or in the marketing department of a larger business and assures employers that the student has the relevant skills in order to fulfill the requirements of a digital marketing specialist.According to the BLS Occupational Outlook, digital marketing jobs are projected to increase by 16% annually.