BMKT 337 - Consumer Behavior

4 Credit(s)

This course introduces students to internal and external factors that influence buyer behavior in a theoretical and practical manner by considering the disciplines of economics, psychology, and sociology. The course focuses on individual consumer variables such as perception, motivation, learning, personality, and attitude, and group variables such as social class, family, and status symbolism, as well as the buying decisions consumers and groups make and the culture they live in. Throughout the course a special emphasis is placed on the practical application of this knowledge.

Prerequisite(s): BMKT 325.
(fall)