BUS 468 - Strategic Management of E-Commerce

4 Credit(s)

This course provides a good understanding of the evolving Internet technologies and e-commerce models and explores the business and marketing implications of these new developments. It explores the architectures, technologies, tools, business, and marketing implications of emergence of electronic commerce in the Internet economy. This course will lead students to identify and examine the principles, concepts, and management strategies needed for designing and analyzing the high-performance, scalable, and secure e-commerce systems. Students will be required to participate in class seminars and do assessment presentations of selected e-commerce websites. The course will also cover distinctions between e-business and e-commerce, integration of offline and online marketing systems, and strategic, ethical, and ergonomic issues. A significant research-based project report is required.

Prerequisite(s): BMKT 325 and Junior standing.
(spring)